AI-human collaboration

AI in Business & Marketing

How AI Agents for Marketing Automation Are Transforming Customer Engagement

AI agents for marketing automation are more than buzzwords—they’re the future of how brands connect. Adobe’s recent innovation—rolling out AI agents designed to optimize customer interactions—demonstrates how businesses can enhance personalization, reduce waste, and operate with agility. These intelligent agents tailor engagement by user behavior (TikTok versus search users), set goals, and even implement changes automatically. This blend of AI-powered…